NEW — Different colors from previous version.

ALL NEW — Software is not compatible with previous versions.

UNMATCHED — Almost as good as the competition.

ADVANCED DESIGN — Upper management doesn’t understand it.

NO MAINTENANCE — Impossible to fix.

BREAKTHROUGH — It finally booted on the first try.

DESIGN SIMPLICITY — Developed on a shoestring budget.

UPGRADED — Did not work the first time.

UPGRADED AND IMPROVED — Did not work the second time.

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